Boche Tea (styled boCHE Tea) is a Kerala tea powder brand sold by Boche Bhumi Putra Private Ltd, a company linked to Thrissur businessman Boby Chemmanur. It became famous in 2024 because each packet came with a free coupon for a daily lucky draw, which the state lottery department said was a lottery in disguise. In September 2026 the Kerala Lok Ayukta ruled the scheme was not illegal under existing law, and The New Indian Express reported that the draw had been dropped in April 2026. For today’s price, contact details or any current offer, use only the brand’s official channels.
What is Boche Tea?
Boche Tea is a packaged tea powder for everyday Kerala style chai. The name comes from “Boche,” the nickname of businessman Boby Chemmanur, whose group works across jewellery, real estate, chits and resorts, Onmanorama reported in January 2025. News reports spell the company Boche Bhumi Putra Private Ltd (The New Indian Express) or Boche Bhoomiputhra Pvt. Ltd. (The Hindu). The brand’s Facebook page lists Thrissur as its location.
Boche Tea online shopping: how buying works
The brand’s own Facebook page tells buyers to order online at bochetea.com (one word, no space, so “www.boche tea.com” will not work). The page has also posted “How to Sign Up” and “How to Sign In” videos, which suggests online orders go through a customer account.
A safe way to buy:
- Type bochetea.com into your browser yourself instead of tapping a forwarded link.
- Create an account or log in, choose your packs and check out.
- Pay only through that site’s checkout, never to a personal UPI ID.
- Keep your order confirmation.
Boche Tea is also sold at branded outlets and shops in Kerala and on some marketplaces. Third party listings set their own prices and may not be authorised by the brand.
> Note: bochetea.com did not respond when we checked on 19 October 2026. If it is down, check the brand’s verified social pages before buying elsewhere.
Boche Tea price in Kerala today
Prices change, so check the official website or a branded outlet for today’s price. For context only: in May 2024, Boby Chemmanur told reporters in Kalpetta that Boche Tea cost ₹40 for a 100 g packet, according to The New Indian Express. A Lok Ayukta investigation later found the ₹40 price matched the price of a Kerala state lottery ticket at the time, the same paper reported in September 2026. Treat both as historical, not today’s price.
If you are comparing value across brands, our guide to the best tea brands in India and our explainer on choosing the right tea packet can help.
The Boche Tea lucky draw: how it worked
According to The New Indian Express (19 May 2024), buyers received a coupon with each tea packet, which entered them into a daily draw called the “Boche Tea Lucky Draw.” Daily prizes ranged from ₹100 to ₹10 lakh, and the company also promised a bumper prize of ₹25 crore. The brand’s social media regularly posted winner announcements and cheque handovers.
Buyers registered the coupon code to get a ticket number, which is why people search for “Boche Tea ticket” and “login lucky draw.” Results were announced on the brand’s own channels.
The legal questions, with dates
| Date | What happened | Source |
|---|---|---|
| May 2024 | Meppadi police in Wayanad registered a case under sections of the Lotteries (Regulation) Act on a complaint from the Wayanad District Assistant Lottery Officer. The lottery department alleged the coupons were lottery tickets sold under the guise of sales promotion and would hurt state lottery sales. The Directorate of State Lottery began its own inquiry. | The New Indian Express, 19 May 2024 |
| May 2024 | Boby Chemmanur denied the allegations, saying the coupon was free with the tea, the draw was a legal promotion and it had not reduced state lottery sales. | The New Indian Express, 19 May 2024 |
| March 2026 | A Lok Ayukta division bench ordered its investigating agency to probe a complaint by S. Sunil Kumar, who argued the scheme was a private lottery barred by the Lotteries (Regulation) Act, 1998. The Lotteries Director told the bench that only state governments may run lotteries. The firm said the coupons were only a promotion. | The Hindu, 13 March 2026 |
| April 2026 | The scheme was dropped. | The New Indian Express, 30 September 2026 |
| September 2026 | The Lok Ayukta ruled the draw was not illegal under existing law, noting the coupons came free with tea. It also found the scheme hurt state lottery sales and asked the government to consider a law to regulate such prize schemes. A related petition was reported pending before the High Court. | The New Indian Express, 30 September 2026 |
Times Kerala reported the same day that the bench also rejected a claim under the Prize Chits and Money Circulation Schemes (Banning) Act, because no separate money was charged for coupons, and that the order recorded about ₹32 crore in prizes paid. The company said the order supported its position.
In short: no offence under current law, but the matter is not fully closed while the High Court petition is pending.
How to spot fake lucky draw sites
Searches like “boche tea lucky draw website” and “boche tea contact number” are exactly what scammers target. Watch for these signs:
- A slightly different web address. Extra words, hyphens or odd endings (for example a .xyz or .online domain) instead of the address on the brand’s verified social pages.
- “Pay a fee to claim your prize.” Real prize promotions do not ask winners to pay tax, processing or delivery fees first.
- Requests for OTPs, PINs or card numbers. No genuine company needs your OTP to give you money.
- Personal numbers and UPI IDs. Payments to an individual’s account are a red flag.
- Numbers from comments or forwards. Take contact details only from the official website or verified pages.
If you have lost money or shared bank details, call the national cyber fraud helpline 1930 quickly, or file a complaint at cybercrime.gov.in. Fast reporting improves the chance of freezing the money.
Boche Tea and Kerala’s tea culture
Behind the promotion, Boche Tea is strong tea powder for milky chai. To understand that style of tea, read about chai patti and its bold flavour or explore India’s main tea production regions.
FAQ
How do I buy Boche Tea online?
The brand’s Facebook page directs buyers to bochetea.com, where you sign up or log in, add packs to the cart and pay at checkout. Type the address yourself rather than using forwarded links.
What is the Boche Tea price in Kerala today?
Check the official website or a branded outlet. The ₹40 per 100 g figure reported in May 2024 may be out of date.
Is the Boche Tea lucky draw still running?
The New Indian Express reported on 30 September 2026 that the scheme was dropped in April 2026. Check the brand’s official channels before trusting any site that claims to show today’s draw time or results.
Is the Boche Tea lucky draw legal?
In September 2026 the Kerala Lok Ayukta ruled it was not illegal under existing law because the coupons were free with the tea, though it said the scheme hurt state lottery sales. A related High Court petition was reported pending.
What is the Boche Tea contact number?
We do not publish phone numbers, because fake numbers circulate online. Use the contact details shown on the official website or the brand’s verified social media pages.
Where can I check my Boche Tea ticket result?
Results were announced through the brand’s official website and social pages. Ignore any other site asking for a fee or your bank details to “check” or “claim” a ticket.
Bottom line
Boche Tea is a Kerala tea powder brand whose free lucky draw coupons drew huge interest and a long legal fight, which the Lok Ayukta closed in the brand’s favour in September 2026. Buy only from bochetea.com or trusted outlets, check the current price there, and treat any “lucky draw” site that asks you for money or an OTP as a scam.
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